We create places

... that aim to change the way people shop, work, eat or relax for the better

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strategically driven,
identity based
and creatively led

journal

Holland Casino goes hybride!

A new gambling law is in effect. Holland Casino has been allowed to offer online casinos and sports betting since the 1st of October and has developed an online studio in its Scheveningen branch together with Claessens Erdmann. In the studio, the game is accompanied by "live" croupiers. Online participants sit down at one of the tables. The contact with real people through the online studio makes the virtual experience more spacious and personal.
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Rijk Zwaan chooses Claessens Erdmann!

International vegetable breeding company Rijk Zwaan, with more than 3600 employees worldwide, has asked us to design a multifunctional meeting center for its headquarters in De Lier, in The Netherlands.
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Brixton welcomes high profile Foot Locker store

New European partnership with Foot Locker has resulted in its first high profile store opening in Brixton, UK. For The Foot Locker brand, we are managing the design of new brand stores, re-fits and store expansions across Europe.
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insights

From yellow ATMs to white bank branches

Last week, the Dutch newspaper Volkskrant reported that the coronavirus crisis is forcing banks to close even more branches and banks such as ING and Rabobank are planning to reduce branch numbers quickly. Many of the bank offices that were temporarily closed due to COVID-19 restrictions won't resume operations.


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Design for the interim normal

Over the past few weeks, we have posted photographs by colleague and photographer Judith based on the theme 'retail and hospitality in coronavirus times'. The photos explore how retail and hospitality are dealing with the measures to contain the spread of coronavirus and, in particular, how they are communicated and implemented. The photo series showed some fun and inspiring solutions, but also more than that.


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Isn't it time to rethink and reform the concept of shopping streets?

We develop concepts for, among other things, shopping streets. This is a big part of what we do. However, sometimes we visit places where people seem to cling to idea of the archetypal shopping street. The idea of a shopping street as a place for leisure, where you can stroll from shop to shop looking for a new outfit, stop for a coffee or snatch up a gift.


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Different, not less

The editors of Nieuwsuur have recently made a tour of the largest corporate employers in the Netherlands. It appears that more than half of the companies foresee a decrease in the need for office space. After Covid, the expectation is that we will continue to work from home more often. Before Covid, employees visited the office for an average of four or five days. After the pandemic, this is anticipated to be about two to three days. The rest of the week employees work at home or, for example, at a client's location. The companies surveyed, including Capgemini Group, AEGON Netherlands, and consultancy firm Arcadis, expect a reduction in the demand for office space of 20% to 50% as a result.


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