we create places

... that aim to change the way people shop, work, eat or relax for the better

Want to know how we do it?
call us

strategically driven,
identity based
and creatively led


French Steampunk magic in Nantes

On a huge big, wide space, a former shipyard in Nantes, you encounter fantastic animals, creatures all mechanical, metallic, heavy, moving spiders, a gigantic elephant, kolibris, caterpillars and much more… it is a magical dark, melancholic world and you are in the middle of it, in a French Steampunk magical story. That is Les machines de l’île an artistic, touristic and cultural project, one of its kind, that our colleague Verena really enjoyed under the hot Brittany sun. The crafmanship of metal and wood work are excellent, resulting in extraordinary mechanical works; creatures that could be out of the minds of Jules Verne and Leonardo da Vinci. Here you can find the most beautiful merry-go round! https://www.lesmachines-nantes.fr/ Photo credits: own, https://www.onetwotrips.com/nantes-visite-machines-de-l-ile/
→ lees meer

Dyson Demo Store: high-tech in Amsterdam landmark storefront

The first Dutch Dyson Demo Store has opened in Amsterdam on Koningsplein on Thursday, Oct. 27. A store where customers can try products, get advice and learn to understand the advanced technology. A store where experience is central, the store as a brand experience.
→ lees meer

Beter Bed launches new 'city store' in Mall of the Netherlands

Beter Bed opened its first city store concept in The Mall of the Netherlands in mid-September. Claessens Erdmann developed this new concept and interior design together with Beter Bed. The citystore is dedicated to visitors who live and store in the city and want to be inspired in the field of sleeping and the bedroom.
→ lees meer

From yellow ATMs to white bank branches

Last week, the Dutch newspaper Volkskrant reported that the coronavirus crisis is forcing banks to close even more branches and banks such as ING and Rabobank are planning to reduce branch numbers quickly. Many of the bank offices that were temporarily closed due to COVID-19 restrictions won't resume operations.

→ read further

Design for the interim normal

Over the past few weeks, we have posted photographs by colleague and photographer Judith based on the theme 'retail and hospitality in coronavirus times'. The photos explore how retail and hospitality are dealing with the measures to contain the spread of coronavirus and, in particular, how they are communicated and implemented. The photo series showed some fun and inspiring solutions, but also more than that.

→ read further

Isn't it time to rethink and reform the concept of shopping streets?

We develop concepts for, among other things, shopping streets. This is a big part of what we do. However, sometimes we visit places where people seem to cling to idea of the archetypal shopping street. The idea of a shopping street as a place for leisure, where you can stroll from shop to shop looking for a new outfit, stop for a coffee or snatch up a gift.

→ read further

Different, not less

The editors of Nieuwsuur have recently made a tour of the largest corporate employers in the Netherlands. It appears that more than half of the companies foresee a decrease in the need for office space. After Covid, the expectation is that we will continue to work from home more often. Before Covid, employees visited the office for an average of four or five days. After the pandemic, this is anticipated to be about two to three days. The rest of the week employees work at home or, for example, at a client's location. The companies surveyed, including Capgemini Group, AEGON Netherlands, and consultancy firm Arcadis, expect a reduction in the demand for office space of 20% to 50% as a result.

→ read further