we create places

... that aim to change the way people shop, work, eat or relax for the better

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strategically driven,
identity based
and creatively led


Seamless flow from dune to hall

The DUINHal, the commercial heart of area development DUIN was officially and festively opened Sept. 17th of this year. According to the zoning plan, it had to be a 365-day attractive concept for residents and visitors. A beating heart, providing vibrancy in a new urban part. A mix of hospitality, retail and leisure makes DUINhal that place. Duin represents the transformation of a wet polder into a convincing dune landscape in the southwestern tip of Flevoland facing Amsterdam.
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Frans Hals Museum chooses Claessens Erdmann

Thrilled to announce that Claessens Erdmann, partners with Frans Hals Museum and focus with creative attention on the renewal of the Entrance area and the Museum Shop.
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photocredit: highvision

Allez! Foot Locker Flagship on the Champs-Elysées

On the Avenue des Champs-Elysées, definitely the most attractive commercial artery in Europe, Foot Locker opened her brand-new Flagship store this weekend. For this store we managed the design. We started working on the architectural engineering a year ago. Now the result is there. The design journey proudly came to life.
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From yellow ATMs to white bank branches

Last week, the Dutch newspaper Volkskrant reported that the coronavirus crisis is forcing banks to close even more branches and banks such as ING and Rabobank are planning to reduce branch numbers quickly. Many of the bank offices that were temporarily closed due to COVID-19 restrictions won't resume operations.

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Design for the interim normal

Over the past few weeks, we have posted photographs by colleague and photographer Judith based on the theme 'retail and hospitality in coronavirus times'. The photos explore how retail and hospitality are dealing with the measures to contain the spread of coronavirus and, in particular, how they are communicated and implemented. The photo series showed some fun and inspiring solutions, but also more than that.

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Isn't it time to rethink and reform the concept of shopping streets?

We develop concepts for, among other things, shopping streets. This is a big part of what we do. However, sometimes we visit places where people seem to cling to idea of the archetypal shopping street. The idea of a shopping street as a place for leisure, where you can stroll from shop to shop looking for a new outfit, stop for a coffee or snatch up a gift.

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Different, not less

The editors of Nieuwsuur have recently made a tour of the largest corporate employers in the Netherlands. It appears that more than half of the companies foresee a decrease in the need for office space. After Covid, the expectation is that we will continue to work from home more often. Before Covid, employees visited the office for an average of four or five days. After the pandemic, this is anticipated to be about two to three days. The rest of the week employees work at home or, for example, at a client's location. The companies surveyed, including Capgemini Group, AEGON Netherlands, and consultancy firm Arcadis, expect a reduction in the demand for office space of 20% to 50% as a result.

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