we create places

... that aim to change the way people shop, work, eat or relax for the better

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strategically driven,
identity based
and creatively led

stories

Official Launch Ochama

As of Monday 10 January 2022, a new retail formula entered the Netherlands retail market. Ochama, the new omni-channel retail concept for the European market by Chinese retail giant JD.com. Claessens Erdmann worked together with Storeage group for the introduction of the Ochama pick-up shops in Europe. After a year of research, design and build, the first Ochama shops officially opened their doors in Leiden and Rotterdam, with more locations to follow soon.
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Queen Maxima opens new Headquarters Afas

Her Majesty Queen Máxima this morning opened the new headquarters of AFAS Software, where only twenty percent is dedicated to workspace. The remaining area focuses on welcoming and inspiring guests and includes a theatre, several auditoriums and sports facilities. Our Claessens Erdmann team proudly signed for the design and interior of the giant building in Leusden.
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We're hiring: designer/ interior architect Senior

We are looking for a strong spatial (Senior) designer with serious creative power, with at least 5 years of experience in interior design.
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insights

From yellow ATMs to white bank branches

Last week, the Dutch newspaper Volkskrant reported that the coronavirus crisis is forcing banks to close even more branches and banks such as ING and Rabobank are planning to reduce branch numbers quickly. Many of the bank offices that were temporarily closed due to COVID-19 restrictions won't resume operations.


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Design for the interim normal

Over the past few weeks, we have posted photographs by colleague and photographer Judith based on the theme 'retail and hospitality in coronavirus times'. The photos explore how retail and hospitality are dealing with the measures to contain the spread of coronavirus and, in particular, how they are communicated and implemented. The photo series showed some fun and inspiring solutions, but also more than that.


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Isn't it time to rethink and reform the concept of shopping streets?

We develop concepts for, among other things, shopping streets. This is a big part of what we do. However, sometimes we visit places where people seem to cling to idea of the archetypal shopping street. The idea of a shopping street as a place for leisure, where you can stroll from shop to shop looking for a new outfit, stop for a coffee or snatch up a gift.


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Different, not less

The editors of Nieuwsuur have recently made a tour of the largest corporate employers in the Netherlands. It appears that more than half of the companies foresee a decrease in the need for office space. After Covid, the expectation is that we will continue to work from home more often. Before Covid, employees visited the office for an average of four or five days. After the pandemic, this is anticipated to be about two to three days. The rest of the week employees work at home or, for example, at a client's location. The companies surveyed, including Capgemini Group, AEGON Netherlands, and consultancy firm Arcadis, expect a reduction in the demand for office space of 20% to 50% as a result.


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