Joie de vivre into signing and words

Jan Linders

assignment
Jan Linders asked us to develop a new instore communication concept to support their (regional) expertise.
results

An inspiring storytelling communication concept that helps customers of Jan Linders

Making choices and underlining the strength and expertise of Jan Linders.

So strong that it is also translated to other touch points like the leaflet and the Jan Linders digital channels.

assignment
Jan Linders Supermarkten is a regional supermarket chain founded in 1963. With over 60 stores, all in the southeast of the Netherlands their focus is on solidarity with the region and a good balance between product, price and promotion.
Key element of the Jan Linders formula is its proud of the south of the Netherlands. It has a strong competence with fresh local produce and is well known about is its assortment with regional products.
our approach
Sharing knowledge and product
Customers can learn more about product groups such as olive oil, bread, nuts, potatoes, vegetables and fruit through instore signing where this specific “knowledge” is shared. "Knowledge and product are shared exuberantly with the customer." Or as the Levensmiddelenkrant describes it: "Jan Linders teaches customers".
Biological products become more visible and easier to find
Biological products become more visible and easier to find
solidarity with the region
solidarity with the region
solidarity with the region
a good balance between product, price and action
a good balance between product, price and action

Jan Linders' DNA
With great pleasure we developed a communication concept based on the DNA of Jan Linders: being helpful. Customers can learn more about product groups such as olive oil, bread, nuts, potatoes, vegetables and fruit through instore signing where specific product “knowledge” is shared. "Knowledge and product are shared exuberantly with the customer." Or as the Levensmiddelenkrant describes it: "Jan Linders teaches customers".

The new instore and outdoor communication gives Jan Linders customers that 'joie de vivre' feeling: Jan Linders knows how the south eats and celebrates life. The focus is on inspiring the customer putting together his meal and also on offering more shopping convenience. Because of that combination, the formula gets even more identity.

levensmiddelenkrant.nl

team

Sander Bos
managing partner | consultant
Verena Hauschke
graphic designer

visit this place?

The opening of the latest Jan Linders has not gone unnoticed. The Dutch press writes about the new communication concept in Distrifood, the Levensmiddelenkrant and Retailtrends. Want to see it yourself. Ask Sander for a 'joie de vivre' tour down South.

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