Jan Linders' DNA
With great pleasure we developed a communication concept based on the DNA of Jan Linders: being helpful. Customers can learn more about product groups such as olive oil, bread, nuts, potatoes, vegetables and fruit through instore signing where specific product “knowledge” is shared. "Knowledge and product are shared exuberantly with the customer." Or as the Levensmiddelenkrant describes it: "Jan Linders teaches customers".
The new instore and outdoor communication gives Jan Linders customers that 'joie de vivre' feeling: Jan Linders knows how the south eats and celebrates life. The focus is on inspiring the customer putting together his meal and also on offering more shopping convenience. Because of that combination, the formula gets even more identity.