Latest technological gadgets behind historic store front
It makes a special contrast: when you step into this historic storefront, you are introduced to Dyson's latest technological gadgets. Hair dryers, lighting, vacuum cleaners can be tried out. Digital monitors introduce you to the technology behind these devices. In the Beauty Lab on the second floor, you are in a salon with stylists who will try the products on you and show you in person. Claessens Erdmann joined forces with the English firm Corporate Architecture, Dyson's international general architect. As local architects, we translated Dyson's design standards to the Dutch market and the dedicated premises on Koningsplein.

Joined forces
Claessens Erdmann joined forces with the English firm Corporate Architecture, Dyson's international general architect. We were committed from an early stage to ensure that Dyson's explicit wishes were in line with local laws and regulations and could fit into this special building. A challenging puzzle.