Her Majesty Queen Máxima this morning opened the new headquarters of AFAS Software, where only twenty percent is dedicated to workspace. The remaining area focuses on welcoming and inspiring guests and includes a theatre, several auditoriums and sports facilities. Our Claessens Erdmann team proudly signed for the design and interior of the giant building in Leusden.

We are looking for a strong spatial (Senior) designer with serious creative power, with at least 5 years of experience in interior design.

We are looking for a strong spatial (Junior) designer with serious creative power.

see Dutch page

We are looking for a technical architect/ draftsperson with a feel for design, with talent in 2D and 3D modelling and with a strong affinity with retail.

The landmark Duinhal in Almere Duin has been completed. Today, the first tenant, supermarket Plus Retail, will open its doors to the public in the new building on the central Duinplein in the heart of Almere's Duin district. The Duinhal will further accommodate a fusion of 7000m2 of hospitality and retail. Claessens Erdmann was commissioned with the concept and architecture up to and including the preliminary design of the unusual building that seems to completely merge and seamlessly flows into the dune landscape.

De Voogt Naval Architects, naval architecture and engineering firm, is the creative heart of Feadship Royal Dutch Shipyards, designing and building luxury yachts. Their new office in Hoofdorp had to become a calling card for the (mostly international) buyers of yachts.

A new gambling law is in effect. Holland Casino has been allowed to offer online casinos and sports betting since the 1st of October and has developed an online studio in its Scheveningen branch together with Claessens Erdmann.

In the studio, the game is accompanied by "live" croupiers. Online participants sit down at one of the tables. The contact with real people through the online studio makes the virtual experience more spacious and personal.

International vegetable breeding company Rijk Zwaan, with more than 3600 employees worldwide, has asked us to design a multifunctional meeting center for its headquarters in De Lier, in The Netherlands.

New European partnership with Foot Locker has resulted in its first high profile store opening in Brixton, UK. For The Foot Locker brand, we are managing the design of new brand stores, re-fits and store expansions across Europe.

Our client AFAS Software has been elected by Great Place to Work and The Economist Group as the best employer in Europe. The number one in the Netherlands beat 35 other European countries.
The research tested employees of three thousand organizations on trust, innovation, corporate values and leadership. Especially now that AFAS is rapidly growing, maintaining the sense of cohesion is a priority.
"Work can be so much more fun and much better. And with a greater regard for society." AFAS is an organization with a mission. By contributing to better business with software, organizations keep time for what they really care about, quality and job satisfaction.

As much as two of our supermarket clients won prizes this week. Jan Linders won "best supermarket in bread", proclaimed by customers and research agency GFK.

On September 10, 2021 Holland Casino Utrecht opened its doors. After years of long preparation and a fantastic cooperation with the client, we look with pride at the result.

.. They run at lunch. In between meetings. Pretty much anytime they can.

Runners brand Brooks is close to completion of the renovation and merging two spaces into a new office with a new showroom of their Dutch HQ within the walls of the magnificent Olympic Stadium in Amsterdam. We were delighted to design the spaces.

Last month, a new fish store "Vissie" opened in Barendrecht. The Vissie concept sells all kinds of ready-made fish products and is following big brother Kippie, a similar concept but focused on chicken. For us a fun challenge to translate the two concepts into both the interior of the store and the visual identity of the new brand.

Inspired by the unique South Limburg heritage of the Jan Linders supermarkets, our new "packaging designs" once again underline the important role of the Jan Linders house brand on the shelf.

Visit us on Friday 17 or Saturday 18 September, during GLUE Amsterdam, a four-day design route by and for Amsterdam-based designers, architects, brands, showrooms, galleries, academies and other professionals.

A rediscovery for our colleague Lieke. "For years I've been visiting the Sint Pietersberg. The view of the Enci Quarry was well hidden by fences and shrubs. But after closing the Enci factory, the mine was made accessible. A real gem, you find yourself in an oasis".

‘Your rainbow panorama’ is a spectacular halo above the cube-shaped ARoS museum in Arhus (Denmark) by the Danish-Icelandic artist Olafur Eliasson.
It turns the building into a delightful Danish landmark. It offers a panoramic view of the city, and the colours walking around, take you through the 24 hours of day and night.
This is Freek's favorite place!

The Theresiastraat in The Hague's Bezuidenhout district is one of the stronger shopping districts in The Hague's main retail structure. Despite the fact that the Theresiastraat scores above average in the Retail Monitor 2017 of the city of The Hague, the first cracks, including a decline in physical quality and falling turnover, are visible.

Hans' favorite spot at his fingertips.
Just walking, first within the strict grid of the Beemster with its rectangular plots built up according to a geometric pattern, and then up the dike, meandering through the landscape. Tranquility...

This week Restaurant La Place is opening a new location in the lively Leidsestraat in Amsterdam with a concept that will also be introduced in two other new restaurants. In Laren and Bruchem-de Lucht on the A2 highway. Here everything is about delicious, good, and fresh food with an emphasis on taste and sensory seduction, pace, and convenience.

The new outlet center in Halfweg, halfway down the road from Amsterdam to Haarlem is built on piles, the outlet center virtually emerges from the water, a clear reference to traditional Amsterdam architecture.

We designed the new wayfinding and signing throughout the entire complex, the graphical icing on the cake.

Now on show in Arcam: EndLESS Amsterdam, the circular city in the making, an exhibition that shows that Amsterdam is becoming a circular city.
Amsterdam has committed itself to achieving a fully circular economy by 2050. What does this transition mean? And how do we see this reflected in the built environment?

The opening of the second Julia's 2.0 at Amsterdam Amstel Station is a reality after its original success in Rotterdam CS earlier this year.

After many years of creating our great agency, Freek Claessens and Hans Erdmann withdraw from Claessens Erdmann's activities with effect from January 1st, 2021. An exceptional duo, who have been working together since the end of their studies in 1984 and who started the Claessens Erdmann agency as you know it in 1995.

Their dedication, personal input, creativity, and never-ending enthusiasm, in combination with clients, suppliers, and colleagues, have resulted in many outstanding projects that can still be found both nationally and internationally. They have turned Claessens Erdmann into an agency that is facing the future with self-confidence.

Claessens Erdmann's design for the new greenhouses, with office and reception area of the Waddenglas project in Sexbierum (FR), has been approved by the esthetics committee with great compliments.

Jan Linders is relaunching Korengoud, part of the Bread Bakeries brand, We developed a revised identity and packaging. The redesign evolves the Korengoud pack designs and also invites the consumer to notice the big steps they make in sustainability.

We are excited to announce our new European partnership with Foot Locker, the sneaker culture authority worldwide. We will be helping strengthen the Foot Locker brands by professionally service the interior design, construction documentation, and project management for new brand stores, refits, and enlargements across Europe.

"During my journey through Mongolia I realized that less belongings and less space can create more space".

The "great place" of designer Judith Everaarts is featured.
The nomad families in Mongolia travel through the steppe with their livestock and are always looking for the best piece of pasture land for the animals. They have no schedule and no deadlines. They live in one place until they decide to move on.
Many of them are still nomads and migrate from region to region according to the needs of their herds or according to the season.

The Dura Vermeer Inspiration Centre, "de Verbinding" in the Leidse Rijn district of Utrecht was officially on October 13th, 2020.

"THUIS" is Dura Vermeer's spacious showroom, covering 33% of the total area of the Dura Vermeer Inspiration Centre.

The contours of the new Holland Casino Utrecht on the A12 highway have been clearly visible for some time now. But also the actual finishing and furnishing, the last phase in execution has started. In order to be and remain an attractive entertainment environment, we are working hard here in Utrecht to create such a design in close collaboration with Gensler, Las Vegas.

The completion is in the summer of 2021.

A sneak peek in Leusden, the 'State of the Art' AFAS Experience, is one of our great works in progress.

"Color expresses something on its own, you can't miss that, you have to make use of it. What is beautiful, really beautiful - is also right."

Vincent to his brother Theo, c. October 28, 1885

In Dura Vermeers' completed brand-new showroom 'Thuis’ (‘ at Home'), it is all about simplifying and serving the choice process of their clients, the buyers of a new home, and make it more fun and easier.

In the stunning Dolomites, North Italy, the legendary mountaineer Reinhold Messner has created the MMM Corones, the Messner Mountain Museum, devoted to his lifelong passion. Design was signed by Zaha Hadid. Naturally to get to this one is a hike. (especially when you decide, very sportsy, not to take the cable car). Emerging through the mountain wall on the other side, out onto the terrace overhanging the valley far below with spectacular, panoramic views, is just the ultimate reward for our collegue Ester.

Known for the red bag, loved for its low prices. For us clearly Dirk.
But Dirk is more. We' re going to work on this together with the team of Dirk van den Broek.

Cosentino group is launching their Cosentino City in September, the brand's shining showroom, at the van Baerlestraat in the Museum quarter of Amsterdam. Our dedicated design and engineering team is assisting in this promising move.

At the moment, work is being completed on the Rietveld service area, which includes a new entrance for groups and a new shop in the Rietveld building of the Van Gogh Museum. To be continued soon!

REWE Group's 2019 annual report focused extensively on the new REWE To Go concept that we developed together with REWE.

The concept 'Japan meets the Netherlands’ symbolises the mutual commitment of both countries.

Sander's all-time favourite. Located in the ninth arrondissement. Classic but still superb. All rooms have recently been renovated. A hotel everyone should stay in at least once in their lives.

Dura Vermeer's new showroom THUIS in Utrecht is under construction. This is the place to go if you've bought a new-build home developed by Dura Vermeer. For kitchens, bathrooms, floors and much more that will turn your house into a home. Scheduled to open in September 2020.

A series of moments and glances in the Amsterdamse Pijp by colleague Judith Everaarts.

After the successful roll-out of Sligro's new retail formula and the inspiration lab 'Zin', Claessens Erdmann designed a new entrance hall, offices and meeting rooms, company restaurant and patio in the brandnew head office in Veghel with the same look & feel.

Together with the interior design Julia’s disposables have a new look, representing a modern-day twist on classic Italian.

Julia’s at the Dutch railway stations has a new look, an even faster service, and a broader and tastier assortment. Rotterdam Central Station has the scoop. A modern-day re-interpretation on the typical Italian: contemporary look and feel, quick & vibrant. Just a great little Italian.

Site survey at the grand Afas HQ in Leusden. A true landmark! Claessens Erdmann is on top of the building progress!

Located in SugarCity, the site of the former Sugar Factory in Halfweg, the Style Outlets Amsterdam will be the first outlet center in the Greater Amsterdam, (the Randstad).On the 18th of September 2019, it reaches its highest point.

The new Otentic perfumery, now opened in Haarlem, is a nice and enhanced addition to the recently opened shop in Amstelveen. A "senseperience", a shop in which the essence of Otentic becomes visible and tangible, designed to discover your personal perfume.

Last Sunday was the Tri Amsterdam, our ‘home’ triathlon race. The highly motivated Claessens Erdmann teams were having a great time and made fabulous performances on the individuals and relay catagories. It was a hot day and the tri suit shaped sunburns prove it! Well done team Ce!

Two years ago, we were nominated for the Creative Heroes Award with our project ‘ZiN’. This however didn’t result in an award, but it did result in a partnership.

As the creative design team of the brand new concept for the REWE To Go stores, we had the greatest pleasure coming over to Bonn (Germany) for the pre-opening of the very first location with this completely renewed concept.

With a whole array of awards, including ‘International Grower of the Year’, Ter Laak Orchids can count itself to the best of the best in the world.

About 10 years ago we were privileged enough to design ING’s service point (ISP). This service point could be found in several Dutch retailers, such as Bruna. Now, 10 years later, the world has become digital and so have most money handlings.

Last Saturday the first senseperience store of the Netherlands opened in Stadshart Amstelveen.

Now open: Ace & Tate Haarlem

The 2019 edition of our new Claessens Erdmann notebook is launched!

The new bookshop at Amsterdam's Van Gogh Museum will be opened by the museum's director, Axel Rüger, on Monday 28 January. We took care of the design of the bookshop.

A brand new Ace & Tate store opened recently its doors on the Hauptstrasse in Heidelberg, Germany, Claessens Erdmann proudly presents the design for this beautiful little gem.

The first premium pop up casino in the world, Holland Casino Groningen, was opened monday, the 17th of december 2018."Premium" because it has become a casino with allure....

Five guys opened their first store in Hong Kong on Johnston road. Claessens Erdmann was (proud) part of this historic project.

The latest Pilot Project of Rewe’s Freshmarket “Marktliebe”, makes its debut in Meerbusch Büderich, Germany.

On Tuesday 16 October the completely amended and updated Project Development Manual of the Neprom was officially presented. Sander and Hans wrote a chapter about the design of users space in which the role of the interior architect in the real estate development process is central.

The Project Development Handbook is a completely rewritten edition of the well-known handbook that provides guidance and insight into the land of real estate. The book gives (future) professionals an enthusiastic and accessible introduction to the essence of this field and the methods and tools that lead to successful projects. Practical examples illustrate the dynamics and complexity of the development process.

Creative Heroes Awards is a celebration of exceptional creative concepts with vision, entrepreneurship and craftsmanship in architecture, interior and product design.
Entries will be judged on social, economic and environmental aspects, such as the degree of impact, innovation and added value.

In order to be and remain an attractive gaming and entertainment environment, Holland Casino is constantly working on creating such an environment, especially when you also consider the ever changing market.

Claessens Erdmann is teaming up with Julia's. Freshly prepared pasta, foccacia's and top Italian espresso to go make Julia's a tried and tested concept at many station locations in the Netherlands. After more than 10 years of Julia's, we are very excited to renew this formula together with NS, Dutch railways.

Together with Schiphol, we are developing and designing a new concept, Schiphol TestLab.

We are incredibly happy with the outcome of the exciting design pitch for the design and construction of the new bookshop in the Van Gogh Museum.

We are working with Ace & Tate. We will start with bringing our focus into their flagship store in the Van Woustraat in Amsterdam. Besides that we will design their new stores in Heidelberg and Haarlem.

Designer and colleague Rob Erdmann has made a graphic translation of a poem and mentions the names of all the victims in his work of art.

'Discover a new way to play...' in the new experience zone in Holland Casino Utrecht. Claessens Erdmann created this first game area especially for millenials.

In "Millenial Perspective" our junior team member Tycho Knobbout gives his specific Millenial view on different subjects. Tycho is a 23 year old, 3rd grade student of International Lifestyle Studies in Tilburg. During his internship he writes about trends and how these relate to his generation. Read his second column; 'Shifting identities'

Claessens Erdmann is going work for two beautiful and strong brands: bookstore Bruna and drugstore Kruidvat.

We enjoyed a number of highlights of Porto city and region.

A completely new and modern casino is being built In Amsterdam West.

In "Millenial Perspective" our junior team member Tycho Knobbout gives his specific Millenial view on different subjects. Tycho is a 23 year old, 3rd grade student of International Lifestyle Studies in Tilburg. During his internship he writes about trends and how these relate to his generation. Read his first column; "Give me a break"

Wednesday 21st of February, the first Jan Linders Supermarket opened its doors with the new in-store communication concept developed by Claessens Erdmann.

The new interior of the Stedelijk Museum Breda and how we combined history and modernity. Freek and Lieke wrote about it for the online platform MMNieuws.

“BEHOLD, THE PERFECT BURGER COMES TO TOWN”

Since November 30st 2017 “ the lights are turned on” during the Amsterdam Light Festival 2017-2018. As proud design partner of the festival we were again closely involved in the creative interpretation of this special light event during the darkest days in Amsterdam.

German supermarket magazine Rundschau (www.rundschau.de) analyses their regularly supermarket visits in their item: "Store Checks". The results of the most recent round trip in the REWE Pilotstores in Berlin last year, confirms the high "shoppers" quality and the impressive customer experiences.

This coming November, the newest branche of Holland Casino will open in Amsterdam Sloterdijk. Over the past two years, we have worked with Holland Casino on the concept of 'dynamic geometry'...

The 17th of June the new Stedelijk Museum Breda opened its doors. The museum is the result of a merge between the MOTI (Museum Of The Image) and the Breda’s Museum and houses in the former Oudemannenhuis...

In the renewed shopping center Hoog Catharijne in Utrecht two of our projects opened in September. On top of each other...

Read our vision about 'value & positive experiences' and our role as designers.

We will develop and design a new Billa supermarket concept for the Austrian market....

As a proud structural branding and design partner of the Amsterdam Light Festival since the start in 2011 we have started the preparations for the 2017-2018 edition...

ACTION is working on an update of their store format and asked us to be part of their multidisciplinary team...

Gastronomically speaking, wouldn't it be great if there was a place where all aspects of the hospitality world come together? Sligro's ZiN inspiration-lab is precisely such a place. We designed it. Luis Monteiro and Stefan van de Weele tell you all about it in this video.

You might have noticed (and if you didn’t, please come by and experience it) that we refreshed our office...

The Canadian Grocer praised our Albert Heijn XL in Eindhoven for the combination of visual merchandising and design. Watch the video and experience it yourself.

The store is located in shopping mall Gallerian, one of the oldest shopping malls in Stockholm.

Inspired by the unique South Limburg heritage of the Jan Linders supermarkets, our new "packaging designs" once again underline the important role of the Jan Linders house brand on the shelf. This batch we designed the Jan Linders free-range eggs packaging and the Jan Linders potatoes.