Orchid Wealth in the Westland
Ter Laak Orchids, 'International Grower of the Year 2018', grows eight million orchids a year In Wateringen, the Netherlands. A total of 200 varieties of orchids, all from the Phalaenopsis family, are grown in the new 50,000m2 Daylight greenhouse.
It is important for Ter Laak to communicate with both the specialist retailer and the consumer. Exchanging ideas and needs is vital in order for the company to continue to grow. This led to the need for an inspirational environment where the Ter Laak customer ( as well as the customer's customer) can be inspired and informed with new developments and the latest trends in the domain of orchids.
An adequate concept for an Experience center including an Orchid store was a priority, but the design for an expansion of the offices and a new corporate restaurant was also part of our assignment.
A new 4000m2 inspiration center that embodies the identity of Ter Laak
The growth process of the orchid is visible in the Orchid Store, overlooking the plantation. The consumer buys here straight from the farm
A fresh look & feel with a focus on connection
Inspiration, innovation and know-how center for the international trade sector
Ter Laak Orchids
retail, experience center
Inspiration for the exterior sustainable design of the experience center comes from the specific typology of the greenhouse. The structure consists of 6000 Rustic wooden trusses and black powder-coated beams. The glazed façade and roof have been retained.
The space inside is divided into zones that facilitate a journey through Ter Laak's Orchid World. When managing a nursery in Guatemala, exactly what is it all about? The most innovative product solutions are highlighted and accommodated here and at all times the visitor never leaves the nursery out of sight.
A reception area, meeting rooms with both open and closed work areas. From their specific use, the spaces have been given their own identity, which is expressed in color and material. The cohesion between them is monitored and reinforced through the alternating use of soft and texture-rich materials and colors.
Inspiration for the exterior sustainable design of the experience center comes from the specific typology of the greenhouse
as a visitor you don't loose sight of the greenhouse for a moment