Different every time,
but always REWE To Go
The convenience market is growing rapidly. The REWE Group has jumped onto the convenience bandwagon by launching REWE To Go. Unlike the REWE supermarket customer, a target group that we know everything about, the REWE To Go customer is considerably younger. REWE asked us to develop a new, modular concept that meets the needs of young, urban consumers. The starting point was the visual identity recently redeveloped by REWE.
The convenience store industry is showing steady growth in an increasingly competitive market. REWE, the German supermarket chain with more than 15,000 stores worldwide, decided to invest in a new store concept to stimulate their expansion.
seamless design, applicable in many different locations
higher customer satisfaction
design and build, thanks to optimal cooperation with client and building partner
REWE Group AT
Rewe To Go
The design is based on a clear set of principles with regard to layout, routing, functionality, materialisation, wayfinding and communication. The new layout allowed us to strike the right balance between the product categories 'food for now' and 'food for later', which in the old concept was mostly mixed up.
The layered look-and-feel structure works well with the nature of the concept: urban, dynamic, fresh and active. A timeless atmosphere expressed in warm shades of grey, smooth natural wood and matte tiles forms the basis. The refrigerated units and racks have a sleek, industrial look. Wayfinding elements with geometric fonts and colourful murals with playful urban references add identity and character.
A modular approach to product range management makes it easy for stores to adapt.
Wayfinding elements with geometric fonts and colourful murals with playful urban references add identity and character.
'The store’s results have really exceeded our expectations in terms of revenue and customer traffic.'
Philipp Pauly, Head of REWE Convenience Formats.