Picking a matress
For most people, selecting a bed and a mattress is a difficult task and a major investment. Using highly innovative (omnichannel) tools, Beter Bed facilitates this choice. The new Citystore has a "Beter slapen ID": by placing yourself on a special bed, you are personally assessed and it is then decided which mattress and bed suits you best. In the store you can test various mattress options to suit your personal preferences. You can then either order directly online or be guided to a larger store where you can view more options. You then take your personal "better sleeping passport" with you, so that you can also obtain customization in other locations.