The colors of Amsterdam
Products are grouped by brand: the Van Gogh Museum, the Rijks Museum, Heineken and I Amsterdam.
Like the master said: “Color expresses itself, you can’t miss it. You should use it. What does beautiful, really beautiful, is also right” - Vincent van Gogh to his brother Theo, around October 1885.
The colors of Amsterdam, which you see, feel, and experience while strolling around in Amsterdam, are used in every part in the store. With the spirit of van Gogh and Amsterdam in mind, we painted our own shop.