Smart layout for
The Best in Fresh With 1,100 stores, BILLA is Austria's largest supermarket chain. Its ambition is to be the best in fresh. BILLA wanted to make its customers more aware of the quality and range of the fresh food products in its stores. For this, the products needed to be presented more effectively. But without major shop renovations and with a limited budget.
enhanced brand strategy
increase in turnover in fresh food categories
increase in customers' perception of fresh food quality
more intuitive in-store experience
REWE Group AT
In addition, we designed new display furniture to present the products in an attractive manner. New refrigerated display cases were also installed. Furthermore, communications were strongly reduced so as to not divert attention away from the products.
In total, six pilot projects were conducted, with positive results in terms of customer rating and turnover. Over the course of 2020, BILLA will have remodelled most of its existing supermarkets based on this design.