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A consistent brand translation
assignment
With 1,200 brand stores in prominent locations and offices in 45 countries across the globe, Nike is the world's leading sports brand. Nike has been a valued client of ours for 15 years and we partnered with them once again to manage the design of all Nike brand stores in Europe, the Middle East and Africa (EMEA).
result
stores with a consistent Nike feel and local look
uniformity in design and project management within EMEA
efficient rollout processes
client
project
category
scale
Nike
project
Nike Stores
category
retail
scale
350 - 900 m2
our approach
The Nike Design Toolbook was the starting point for implementing the store design concept in new locations. It's important that the stores are both internationally recognisable and distinctive to the local culture. This is done by developing designs that are adapted to the local context, for example through adaptation to local architecture and by incorporating contributions from local artists. The result: unique stores that combine Nike's iconic style with details reflective of the local culture.
We not only create concepts, we also help our clients implement them and take care of project management during the implementation phase. On this project, we liaised with local partners such as franchisees and builders on behalf of Nike. You could say we are Nike's ears and eyes when it comes to building new stores.
Our long-standing relationship with Nike, built over many years working with them, has allowed us to gain an in-depth understanding of each other's organisations. Our years of national and international rollout experience is a valuable asset and integral to our success. Together with Nike, we have developed a streamlined process which ensures the Nike brand is consistently translated into Nike store concepts.
We not only create concepts, we also help our clients implement them and take care of project management during the implementation phase. On this project, we liaised with local partners such as franchisees and builders on behalf of Nike. You could say we are Nike's ears and eyes when it comes to building new stores.
Our long-standing relationship with Nike, built over many years working with them, has allowed us to gain an in-depth understanding of each other's organisations. Our years of national and international rollout experience is a valuable asset and integral to our success. Together with Nike, we have developed a streamlined process which ensures the Nike brand is consistently translated into Nike store concepts.