Holland Casino goes hybride!
A new gambling law is in effect. Holland Casino has been allowed to offer online casinos and sports betting since then and has developed an online studio in its Scheveningen branch together with Claessens Erdmann.
In the studio, the game is accompanied by "live" croupiers. Online participants sit down at one of the tables. The contact with real people through the online studio makes the virtual experience more spacious and personal.
The studio is located on the ground floor of the casino in Scheveningen. A transparent glass wall makes the studio an open and visible part of the casino experience, also for the physical visitors. This contributes to the transparency and reliability for online and physical visitors.
In the design for the studio, 3 identities melt together: that of the physical Holland Casino environment with its luxury, gold and velvet; the sleek and more graphic identity of the branding online and the characteristics of the seaside resort of Scheveningen.