Frans Hals museum.
New entrance space
Founded over 150 years ago, the Frans Hals Museum in Haarlem specializes in works from the golden age of Dutch painting in the 17th century. The museum occupies an almshouse that encloses a Dutch ‘hof’, or courtyard. Over the years, successive alterations and additions had cluttered up the museum, leaving many of its spaces inadequate to their function.
Client
Frans Hals Museum
Category
museum
Scale
600 m2
Location
Haarlem
Assignment
As a part of a major overhaul of the entire museum, Ce. landed the commission to tackle the entrance area, consisting of the foyer, cloakroom and shop, so
that museum visitors can find their way in comfort and style.
Result
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Improved circulation and efficient routing.
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Increased visitor comfort.
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Better retail presentation.
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Clearer connection with courtyard.
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Enhanced qualities: welcoming and accessible.
Foyer, cloakroom, shop
Visitor circulation is improved by separating the ticket sales from the shop. The new foyer features two freestanding elements, an inviting sofa and a compact desk. Visitors then cross to the bright and spacious cloakroom.
The last space on the visitor route through the museum is the shop. Wall-mounted displays for books and postcards combine with presentation islands made up of tables of varying size and height that slide in and out of one another to form different configurations
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Light and shade
In the redesign, Claessens Erdmann drew inspiration from the contrast between light and shade that is a feature of paintings from the golden age. The colour palette is divided into two groups. The darker tones of the ticket desk and overhead lighting fixture contrast with the white of the walls and attached display units for brochures and audio tours. Similarly, the black floor of the cloakroom is offset by the broken white of the stacked lockers.
The colour scheme is enriched by combinations of materials, such as the hard ceramic, soft linoleum and textured MDF sheets of the ticket desk.
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Through views
Paintings of Dutch domestic interiors often feature views through openings into courtyards flooded with daylight. They find a new interpretation in the visual connections from the foyer into the corridor and, beyond that, the cloakroom.
A similar layering of spaces occurs in the view from the shop into the cobbled entranceway and into the foyer. Arched doorways in the existing building are echoed in the rounded corners of the new seating elements, the ticket desk in the foyer and sales counter in the shop.
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Focus on art
Throughout the entrance area, Claessens Erdmann has succeeded in clearing away the clutter and creating a sense of calmness, turning the focus on the art on display, enhancing the spatial qualities of the monumental building, and improving the museum experience for visitors.
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Team
Visit this place?
With seamless visitor flow and a new shop it's an experience of comfort, culture, and 17th-century charm in 21st-century style. Why visit? Because here, even the entrance is a masterpiece. Call Lieke if you wanna know more
