Expertise

Retail, office and experience design.

Three fields of work, different places. Linked for us by people, identity and spatial experience.

Retail

For us, it all began with retail design. We have over 25 years of experience in creating new retail concepts and formats. From strategy to full design, including in-store communication and support during rollout.

Retail design

Retail design is the art of seduction, a strategic interplay between consumer behavior, branding, and spatial design. With tools like layout & routing, lighting, materials, and merchandising, retail design brings brands to life and connects with customers.

Online and offline retail

As spatial designers, we strongly believe in the power of both offline and online channels. We believe these must be intricately interconnected, each reinforcing the other to create a synergy that transcends individual channels. We aim to create omnichannel retail environments by connecting online and offline, by looking at the entire customer experience and all associated customer journeys. A store is simply a physical touchpoint in this process.

Different look, same feel

Of course, a uniform formula is useful for some brands for many reasons. But in times when shopping is increasingly about seduction and experience, we strongly believe that retail design is more and more about 'different look, same feel'. Not every store is identical, but each is distinctively aligned with the brand's core identity. The physical store offers the ultimate chance to differentiate (which is not possible online), to tell unique stories, and surprise customers in every location they visit.

Seamless retail formats

Technology empowers retail organizations to create dynamically personalized stores that can be easily adapted to customer needs, both online and offline. To address this, we have developed the 'seamless format approach'. A modular approach for ultimate flexibility and scalability to efficiently respond to rapidly changing customer needs.

Our retail expertise in

other areas

Retail is about thinking and designing from the customer's perspective. Deeply understanding how they think, act, and ultimately buy. This means that 'human-centered design' has always been in our DNA, long before it became a buzzword. Retail design is also always about clear objectives. Whether it's sales figures or customer satisfaction percentages. A store is essentially a management tool to achieve these objectives. This is how we like to see our work. Finally, a store is a spatial manifestation of the brand. Therefore, we always design from the identity of a brand or organization.

Offices & work environments

We feel completely at home creating work environments where diverse functionalities converge, leveraging our expertise in retail, hospitality, and experience design. This is precisely what a modern office should embody today.

Hub for engagement

Digitalization has revolutionized how we establish and maintain connections. As a physical space where colleagues, customers, and partners intersect, the office is evolving into a dynamic hub. More than just a meeting place, it has become a catalyst for inspiration, innovation, and meaningful engagement.

Next Gen Office

The 'War for Talent' will be won by those who most effectively meet the needs of emerging professional generations. By 2025, 75% of the workforce will comprise millennials and Generation Z, demanding significant shifts in work environments that authentically reflect their values and expectations. We have a clear vision of what this means for the physical office. Our 'Next Gen Office' concept is a testament to this understanding, and we're eager to explore its implications with you.

Well-being

We believe workplaces must holistically support the physical, mental, and emotional well-being of employees. This transcends technical and functional solutions, requiring a deeply human-centric approach. Our retail experience proves invaluable here, as understanding customer perspectives is fundamental: analyzing desires, decision-making patterns, and emotional triggers. We design from a profound understanding of human behavior and fundamental human needs.

Sustainable and circular office design

Departing from the traditional linear economy of extract-process-discard, the circular economy seeks to maximize material and product lifecycle through continuous reuse, repair, recycling, and repurposing. As designers, we can play a pivotal role through intentional, sustainable design approaches. We continuously challenge and invite our clients to join this transformative journey.

Experiences

Digitalization offers infinite possibilities for connection, bridging gaps between colleagues, customers, and partners. Yet, we firmly believe the physical world remains irreplaceable, capable of delivering the most profound impact—when strategically orchestrated. This demands a holistic brand perspective, crafting and conveying narratives through immersive, interactive experiences.

Interactive meeting places

Through our partnership NieuweVaart, established with WT Interactive, we create transformative interactive meeting spaces. NieuweVaart empowers companies and organizations to translate their brand, products, and services into dynamic physical environments rich with interactive content. Whether conceptualizing an office, experience centre, or visitor destination, our mission remains consistent: design meeting spaces that authentically embody the brand's essence and communicate its narrative through engaging, interactive storytelling.

Story driven design

A remarkable visitor or experience centre functions as a compelling storyteller. We employ story-driven design techniques to craft narratives that illuminate a brand's heritage, core values, innovative products, and distinctive services. Interactive displays, multimedia installations, and strategically placed physical objects become our storytelling instruments, guiding visitors on an emotionally resonant journey that transcends traditional communication.

Interactive engagement

How do you engage your audience in a world flooded with information? The answer lies in interaction. With interaction, communication becomes dialogue. Together with our friends at WT Interactive, we create spaces that invite participation and interaction, which is the only way to really engage your audience and get your story across.

Customer journey

An experience centre's fundamental purpose is to positively contribute to a brand's narrative and enhance customer brand perception. We conceptualize these spaces as critical touchpoints within a broader, more complex customer journey. By designing from an expansive brand perspective and considering the entire customer experience, we ensure each interaction adds meaningful value and deepens brand connection.

Brand consistency

A meticulously designed experience centre serves as a tangible, multisensory manifestation of a brand's identity. Beyond storytelling, materials, colors, textures, and even carefully curated scents become nuanced translations of brand essence. These elements must seamlessly align with the brand's fundamental values and messaging, creating a cohesive, immersive experience that resonates deeply with visitors.

Modular design

Recognizing that an experience centre represents a significant investment, we prioritize flexibility and adaptability. The ability to evolve with new products, services, seasonal shifts, and marketing campaigns is crucial. Our modular design approach ensures that the experience remains dynamic, relevant, and consistently aligned with the brand's ongoing narrative.

Architectural services

We provide comprehensive strategic support to leading retailers and hospitality partners in rolling out their concepts across the Netherlands and broader European landscape.

Key services

Within our architectural services, we key services:

'Lead Architect' for Roll-out: We guide clients through rolling out their concepts across the entire EMEA region, ensuring consistency and operational efficiency.
'Local Architect' for the Benelux Market: We meticulously translate international concepts into contextually precise solutions for Dutch, Belgian, and Luxembourgish environments, navigating complex local regulatory landscapes and comprehensively managing permit acquisitions and implementation processes.

Our added value

With our background as a full-service design bureau, we have a clear adage that makes our added value evident: 'as architects and engineers we create efficient local solutions by applying your brand guidelines. As designers we come up with solutions which will strengthen your brand with every branch you open.' In other words: we are designers who know the ins and outs of retail and hospitality very well, and we like to think along. We call this branded solutions.

Branded solutions

Our extensive design experience drives us to perpetually optimize—whether from aesthetic, functional, or economic perspectives. Critically, we always develop solutions that emerge directly from the brand's core identity, ensuring each intervention authentically reinforces the overarching concept.

Operational efficiency

In today's rapidly evolving commercial landscape, experience is not just valuable—it's imperative. With over 25 years of industry expertise, we've mastered the intricate choreography of design and implementation. We deploy dedicated teams for each client, and our deliberately flat organizational structure enables rapid, agile responses to evolving project dynamics.

Supporting team and partner networkWe've cultivated an extensive ecosystem of specialized partners to complement our in-house capabilities. Our network encompasses leading advisors in installations, structural engineering, fire safety, and related disciplines. In each project, we strategically integrate these experts, enabling direct, streamlined coordination that optimizes both time and financial resources.

Services

Location and feasibility analyses
Retail and spatial planning
3D rendering and visualization
Design and engineering of fixed and modular furniture
Installation design and engineering
Structural engineering
Development of all necessary drawings: from permit to tender and construction
Project management
Integrated BIM management