Dyson Demo Store.
High tech behind Amsterdam historical façade
The store is located in the historic Koningsplein building in the center of the capital. The original premises have been restored to their former glory. During several renovations they are connected and equipped with a new facade. Based on photos from the beginning of the last century, the former small scale has been brought back.
Client
Dyson
Category
Retail
Scale
125 m2
Location
Amsterdam
Assignment
Translate Dyson's design standards to the Dutch market and the dedicated premises on Koningsplein.
Result
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Getting Dyson's explicit wishes in line with local laws and regulations.
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Getting Dyson’s explicit wishes fit into this special building
Latest technological gadgets behind historic store front
It makes a special contrast: when you step into this historic storefront, you are introduced to Dyson's latest technological gadgets. Hair dryers, lighting, vacuum cleaners can be tried out. Digital monitors introduce you to the technology behind these devices. In the Beauty Lab on the second floor, you are in a salon with stylists who will try the products on you and show you in person. Claessens Erdmann joined forces with the English firm Corporate Architecture, Dyson's international general architect. As local architects, we translated Dyson's design standards to the Dutch market and the dedicated premises on Koningsplein.
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Joined forces
Ce. joined forces with the English firm Corporate Architecture, Dyson's international general architect. We were committed from an early stage to ensure that Dyson's explicit wishes were in line with local laws and regulations and could fit into this special building. A challenging puzzle.
Team
Visit this place?
Our Architectural Services team specializes in translating international brands and concepts to the Dutch market. Want to know more about our work for Dyson or other Architectural Services projects? Call us.
