Feel, see, taste, smell, experience

Sligro ZiN Inspirationlab

Visitors are guided through the history of Sligro, ‘the empire of the senses’ and the territory of the food professional

A unique place that not only radiates the Sligro Food Authority, but also makes the Sligro feeling tangible.

A unique experience for food professionals, who can show their skills and craftmanship on the spot.

Sligro is the leading supplier for food professionals in the Netherlands. "Groots in genieten" is its mission. To make tasty, good and honest food accessible to all Dutch and Belgian food professionals and their customers. Sligro previously asked us to translate this mission into the store formula. After a successful rollout of this, they wanted to take the next step in being a partner for their customers and create a comprehensive food experience.
Sligro asked us to design a place where everybody, really éverybody who works in the catering industry, so from barista to chef and bar staff to bbq-master, feels welcome to experience the latest news from the food industry and where master classes, presentations and culinary events can be held.
our approach
the span
We developed an experience, where visitors are guided through three different areas: the history of Sligro, ‘the empire of the senses’ and the territory of the food professional.
Smell, vision, touch, hearing and taste work together, all day
Smell, vision, touch, hearing and taste work together, all day
The power of the senses
The experience starts in a long corridor, where the visitor walks through the rich history which is brought to them via images and words. Through this corridor visitors enter the ‘empire of the senses’, where every sense is called upon. Smell, vision, touch, hearing and taste: they have to work together every day to process all the information we get during the day, but here they are isolated to become aware of the power of the senses. Per sense we developed an installation in which the sense can be experienced using technologies such as virtual reality.
showing skills and craftmanship on the spot
showing skills and craftmanship on the spot
The third space is the actual heart of ZiN.
A multifunctional room where master classes are given in a large kitchen with screens and a stand, where there is an inspiration lab, a restaurant, a wine tasting, a cinema, indoor and outdoor bbq, various presentation and meeting rooms, a barista square and an auditorium.


Hans Preeker
managing partner | consultant
Lieke Genten
architect & interior architect | partner

visit this place?

We also designed the concept for the Sligro Wholesale stores and their HQ next to the Sligro ZiN Inspirationlab. All based on the same mission ‘groots in genieten’ and with a consistent look & feel.
If you want experience how we translated one brand to a store, office ánd experience, call Lieke. She can take you to it.

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