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A consistent brand translation



With 1,200 brand stores in prominent locations and offices in 45 countries across the globe, Nike is the world's leading sports brand. Nike has been a valued client of ours for 15 years and we partnered with them once again to manage the design of all Nike brand stores in Europe, the Middle East and Africa (EMEA).


stores with a consistent Nike feel and local look
uniformity in design and project management within EMEA
efficient rollout processes




Nike Stores




350 - 900 m2

our approach

The Nike Design Toolbook was the starting point for implementing the store design concept in new locations. It's important that the stores are both internationally recognisable and distinctive to the local culture. This is done by developing designs that are adapted to the local context, for example through adaptation to local architecture and by incorporating contributions from local artists. The result: unique stores that combine Nike's iconic style with details reflective of the local culture.

We not only create concepts, we also help our clients implement them and take care of project management during the implementation phase. On this project, we liaised with local partners such as franchisees and builders on behalf of Nike. You could say we are Nike's ears and eyes when it comes to building new stores.

Our long-standing relationship with Nike, built over many years working with them, has allowed us to gain an in-depth understanding of each other's organisations. Our years of national and international rollout experience is a valuable asset and integral to our success. Together with Nike, we have developed a streamlined process which ensures the Nike brand is consistently translated into Nike store concepts.

Consistent design and project management ensures optimal results in every location.

Consistent design and project management ensures optimal results in every location.


Bart van Ham

architect | project manager

Wouter Hoevers


Why visit this place?

From Poznan to Paris and from Krasnodar to Cape Town. We did it, and we'd love to do it again. We also provide design management for projects for Ace & Tate and Five Guys. Ask Bart to accompany you on a trip to see our projects. He'd be happy to show you around.