Ce. is involved in a special transformation project, which is the design of a renewed concept of Dura Vermeer's 'THUIS, the Showroom'.
Dura Vermeer, the client, is undergoing an interesting development.
From a traditional showroom for kitchens, sanitary and tiles, THUIS (which translates to 'home' in Dutch) is transforming into an innovative concept: a “one-stop-shop” for the complete home furnishing process.
From completion to moving in.
To facilitate this ambitious concept, a new, more spacious showroom location was essential.
The new showroom will be located in Houten, near Utrecht - a location that aligns well with the client's growth ambitions. Ce. worked closely with the THUIS-team to create a design that best supports this refreshed business model.
The design focuses on creating an inspiring customer journey, where you can find everything for the new home under one roof.
The project is realized through a strong partnership, with construction work being done together with Gielissen (build) and Nexton ( technical). The opening is scheduled for March 2025.
This new showroom is designed for both private and professional clients, including developers, builders, housing associations and investors
Stay tuned! We will share the results in March.