Quooker@Eurocucina 2026, story driven design
- 4 days ago
- 1 min read
Quooker at Eurocucina 2026
When you step into the booth, you’re literally standing INSIDE the faucet.
That was the briefing. And that was enough to set the tone for everything Ce. and WT Interactive designed together for the Quooker booth at Eurocucina 2026 in Milan.
The booth is organized around four zones, which together create a single brand experience.
The first zone is seduction: a waterfall that draws you into the booth. Materials like reflective aluminum reinforce the feeling that you are entering something special.
Zone two tells the story behind the brand, both visually and spatially. A history wall, a workshop atmosphere that exudes quality and craftsmanship, and a reference to the factory where all production begins. Heritage without nostalgia.
At the heart of the booth are the three Tapstories: three fully equipped kitchens, each designed for a specific time of day. Morning. Afternoon. Evening. Each kitchen has its own atmosphere, material palette, and story, and in each kitchen, the Quooker takes center stage. Not as a product on a shelf, but as a natural part of daily life.
Zone four concludes with the “tap stories,” a space that takes visitors to the heart of the brand.
