Bringing stories to life: the power of story driven design
- CE Design Claessens Erdmann
- 6 days ago
- 1 min read
Stories that resonate (with your visitors)
Over the past few weeks, we opened our doors for a series of inspiration sessions on story driven design. Together with WT interactive, we welcomed companies from the vegetable, fruit and ornamental horticulture sector who were wrestling with the same question: how do you share your story without it feeling like a sales pitch?
The answer turned out to be simpler and more powerful than expected: your story already lives in your products, your people and your processes. You just need to make it visible and tangible.
From story to experience
During each session, we took participants through the building blocks of a strong story. Not from theory, but through concrete examples from the sector: Ter Laak Orchids, Rijk Zwaan, Fruitmasters. Companies that have transformed their office or production location into a powerful communication tool.
We showed how to translate storytelling into a reception area, experience centre or trade fair stand. So visitors instantly feel what you stand for. Without words, but through experience.
What it delivers
The energy was really palpable. Participants discovered how story driven design creates stronger client connections, increased recognition, trust and pride among employees. And especially: how your own location can work as a story that unfolds.
Every business has its own story. These sessions showed how to tell yours.
