How do you make brand identity tangible?
- CE Design Claessens Erdmann
- Nov 14
- 1 min read
At Rijk Zwaan, we're currently renovating their headquarters in De Lier. After the design of the Visitor center, the heart of the company is next.
Where do we get our inspiration? Simple: from what we see around us. The vibrant colors of seeds, the colors of vegetables. The structure of seed breeding processes.
We translate these ingredients into an interior that aligns with Rijk Zwaan's brand identity. Spaces that tell the organization's story, from the shop floor to the boardroom.
The final colors and materials are now being coordinated. And it remains fascinating until the very end: how do you make a client's identity tangible in every corner of the building?
Work in progress.
More coming soon!







