event: "A space that speaks, an experience centre as a storyteller"

INVITATION | June 25 | Rijk Zwaan | De Lier | 10:00 - 13:30

You are invited to Rijk Zwaan on Wednesday 25 June at 10:00 for our morning event with guided tour.

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Rijk Zwaan is one of the largest producers of vegetable seeds in the world.

Rijk Zwaan's most important strength? The people who work there. During this meeting, you will discover how we, together with Rijk Zwaan, have translated this proposition into an inspiring meeting centre - a place where the story of Rijk Zwaan is told. A place where all their relations, from growers to supermarkets, from employees to ministers, are taken into the world of Rijk Zwaan.

We show how storytelling within the physical environment is a powerful tool to tell your story. How do you translate who you are to the space in which you work? And how do you strengthen the connection with your customers and employees?

Get inspired by how your office, how your experience centre, can strengthen the bond with your customers and your employees. By showing who you are and telling what you stand for. Resulting in customers and employees who are proud that you are there for them. Do you want to know how to do that? And do you want to take a look behind the scenes at Rijk Zwaan?

Then come to De Lier (near Delft) on Wednesday 25 June.

Then we will explain together with Rijk Zwaan how to do that (in Dutch).

Program June 25

10:00 Reception

10:30 Presentations

• The added value of an experience centre.

• What makes a good experience centre:

about the building blocks and the process.

• Case Rijk Zwaan.

11:30 Tour of the experience centre and the production hall.

12:15 Closing lunch

Address: Rijk Zwaan - Seed Connect Centre

Perdiksepad 1, 2678 MD De Lier (near Delft)

For questions you can send an email to ester@ce.design

See you then,

Ce. architects & designers, WT interactive, and Rijk Zwaan