Event at Rijk Zwaan: Een experience centre as storyteller

An inspiring experience event at Rijk Zwaan

Last Wednesday, we explored the narrative ‘Spaces that speak, an experience centre as storyteller’ together with a great group of guests. The enthusiasm for space branding and the power of storytelling was very tangible this morning - and that made the day extra special.

We explored in depth how to create spaces that appeal to different target audiences by naming the building blocks to (be able to) tell good layered stories.

Milan Compeer of WT interactive, Lieke Genten and Hans Preeker of Ce. showed how interactive cabinets bring Rijk Zwaans corporate and agricultural product stories to life and engage visitors. Of particular value was the mix of participants from the greenhouse industry as well as other sectors. The diversity gave surprising insights on how experience concepts can be applied everywhere - regardless of scale or field.

From inspiring presentations to a behind-the-scenes tour at Rijk Zwaan, concluded with a pleasant lunch full of stories and new connections. Each component contributed to a morning full of energy and inspiration.

Many thanks to all participants and the wonderful team at Rijk Zwaan for their openness and hospitality. Sharing inspiration makes everyone stronger.

Would you like to know how you can tell your story in a way that really touches people? Give us a note, We would love to help you find out more.