“Color is important. It becomes part of the architecture. It is not just something that is applied, it is central to the creative concept"
For James Hardie, world player in the field of cladding, we developed a new color concept for the European market with the James Hardie "Color Refresh team". A fine, sleek, timeless and monochrome color pallet.
In the "Greys", "Neutrals", "Cool", "Warm" and "Fresh-colors" we have composed a new generation of Classics cladding, ready to impress the European market.
In addition to the design of the new color palette, Claessens Erdmann has also shared ideas for the packaging, sample box and the so-called 'Quadfolds'. Bright, light, unconventional & cool design.
