Beter Bed opened its first city store concept in The Mall of the Netherlands in mid-September. Claessens Erdmann developed this new concept and interior design together with Beter Bed.
The citystore is dedicated to visitors who live and store in the city and want to be inspired in the field of sleeping and the bedroom.
Beter Bed City is a small accessible store formula, in which the products and service usually presented and sold on more than 1,000 square meters have been reduced to the essence of just 128 square meters. Back to the basics for Beter Bed means providing customers with 'everything one needs for a good night'. In addition to the best advice on beds and mattresses, the city store also inspires in terms of ambience and comfort in the bedroom.
