Kruidvat.
Vibrant, healthy, beautiful
Kruidvat, drugstore chain, and a trusted name in the Netherlands and Belgium. With more than 1,200 stores, the brand offers a wide range of health, personal care, and beauty products. The motto “Always surprising, always advantageous” reflects Kruidvat's core values: competitive prices and surprising promotions.
Client
A.S Watson
Category
Retail
Scale
480 m2
Location
Roll out
Assignment
Kruidvat asked us, within the motto “always surprising, always advantageous,” to give their stores an up-to-date and modern look and to increase shopping convenience. At the same time, the price aggressiveness and specific character of Kruidvat had to be maintained. In addition, Kruidvat saw growth opportunities in the Health and Beauty categories. The challenge was to give these departments more authority, in a way that suits Kruidvat.
Result
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A subdued basis for stronger promotions.
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More prominent health and beauty sections.
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Higher customer satisfaction.
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More efficient use of retail floor space.
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Increase in turnover.
A greater harmony
Kruidvat uses bold primary colours that incite action. Kruidvat's bright red and yellow scream for attention. The store itself had a somewhat cluttered look. To achieve greater harmony and optimally showcase the promotional colours, we needed to create a more subdued backdrop for the rest of the store.
Customers are pleasantly surprised by attractive promotions
We chose a muted colour scheme for the various sections in the store to guide customers to their preferred aisle or product. This also allowed us to draw more attention to promotions. Promotional products now have a designated area along the customer route. This way, customers are pleasantly surprised by attractive promotions and they can also find specific products more easily. The advantageous price perception remains intact while store effectiveness increases.
Health and beauty sections a more distinctive
A subdued colour scheme as the basis for the store's décor also provided us with the opportunity to give the health and beauty sections a more distinctive look. The visibility of these sections was enhanced by adding furniture and colour.
Customers are now lead straight to the items they are looking for through optimal in-store communication.
Team
Visit this place?
Discounters may be cheap but don't have to look cheap. The new Kruidvat stores are a testament to this. It's always possible to get an already successful formula to generate even more turnover. How? Ask us to show you around one of the stores.
