Beter Bed
city store.
Beter Bed
and the city

In the Netherlands and Belgium, Beter Bed has 80 stores in home decoration boulevards and also 3 Outlet stores. In order to serve especially the visitors who live and do their shopping in the city and wish to be inspired in the realm of sleeping and the bedroom.

Client

Beter Bed

Category

Retail

Scale

185 m2

Location

Mall of the Netherlands

Assignment

Better Bed heads into town with first City Store Concept...

Result

An accessible inspiring retail formula, in which the products and service are returned to the core of the formula on 128 m2.
Back to the heart of sleeping, back to the essence.

'Better sleep ID'

For most people, selecting a bed and a mattress is a difficult task and a major investment. Using highly innovative (omnichannel) tools, Beter Bed facilitates this choice. The new Citystore has a "Beter slapen ID": by placing yourself on a special bed, you are personally assessed and it is then decided which mattress and bed suits you best. In the store you can test various mattress options to suit your personal preferences. You can then either order directly online or be guided to a larger store where you can view more options. You then take your personal "better sleeping passport" with you, so that you can also obtain customization in other locations.

Experience takes center stage
In addition to this personal service, the bedroom experience takes center stage. You can be inspired by a constantly varying range of setups and a substantial selection of the materials and colors for bed and bed linen. That makes this a store that you do not visit once every 10 years but rather return to, frequently.

To be inspired by the latest Bedroom trends.

The Citystore inspires. You sleep better, you live better.

Morning to night. You experience this in a subtle way.

Through the use of colour, material and dynamic light that adapts during your visit.