Ter Laak Orchids.
World of Orchids
Ter Laak Orchids, 'International Grower of the Year 2018', grows eight million orchids a year In Wateringen, the Netherlands. A total of 200 varieties of orchids, all from the Phalaenopsis family, are grown in the new 50,000m2 Daylight greenhouse.
It is important for Ter Laak to communicate with both the specialist retailer and the consumer. Exchanging ideas and needs is vital in order for the company to continue to grow.
Client
Ter Laak Orchids
Category
Retail, Experience
Scale
4000 m2
Location
Wateringen
Assignment
There was a need for an inspiring environment where Ter Laak's customers—and their customers—could be inspired and informed about new developments and the latest trends in the orchid industry. Developing a suitable concept for an experience center, including an orchid store, was a priority. Additionally, the assignment included designing an office expansion and a new corporate restaurant.
Result
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A new 4000m2 inspiration center that embodies the identity of Ter Laak.
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The growth process of the orchid is visible in the orchid Store, overlooking the plantation.
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The consumer buys here straight from the farm.
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A fresh look & feel with a focus on connection.
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Inspiration, innovation and know-how center for the international trade sector.
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In the middle of the old and new
Ter Laak has recently completed the expansion of 4 hectares of new greenhouses. The 7687m2 Experience is situated in the middle of the old and new greenhouses as though it were a bridge. Approximately one quarter of the center houses the orchid store where customers can buy directly from the in-house nursery.
Inspiration for the exterior sustainable design of the experience center comes from the specific typology of the greenhouse. The structure consists of 6000 Rustic wooden trusses and black powder-coated beams. The glazed façade and roof have been retained.
Inspiration for the exterior sustainable design of the experience center comes from the specific typology of the greenhouse
Journey through Ter Laak's Orchid World
The space inside is divided into zones that facilitate a journey through Ter Laak's Orchid World. When managing a nursery in Guatemala, exactly what is it all about? The most innovative product solutions are highlighted and accommodated here and at all times the visitor never leaves the nursery out of sight.
Spaces have been given their own identity
A reception area, meeting rooms with both open and closed work areas. From their specific use, the spaces have been given their own identity, which is expressed in color and material. The cohesion between them is monitored and reinforced through the alternating use of soft and texture-rich materials and colors.
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Team
Visit this place?
A mindfully designed entrance building in which the translucent exterior, forms coherence and unity with the interior. Want to know how? Call us. We will gladly show and guide you through the world of Ter Laak.
