Kippie.
Chicken Simplicity
Kippie, a family business since 1945, is a fast-growing chicken and grill food formula. The formula was outdated, and Kippie asked us for a complete update of the concept: from store up to all communication.
Client
Kippie
Category
Retail
Scale
100-450 m2
Location
Utrecht
Assignment
A complete update of the concept: from store design up to all graphics and communication.
Result
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An everyone's friend as it used to be. But now fresh and tasty and ready for further expansion.
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Kippie has grown to become the leading franchise format for grilling and meal products.
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Kippie has now became attractive for shopping malls to have onsite.
We take simplicity
The Kippie concept is for everyone: accessible and inexpensive. Kippie wanted to keep it that way so for the development of the new concept we took simplicity as a starting point: 2D and 3D. The visual identity has been simplified and clarified and translated into instore communication, the facade, a clothing line, the lorries, leaflets and posters. Due to a better store layout, the use of real materials and fresh colors the new shop is Kippie at its best.
Team
Visit this place?
Kippie streeft naar een minimalistische, laagdrempelige merkbeleving. Maar even tussen ons? We zien een grote toewijding aan hun kernwaarden, alsof ze op een missie zijn. Bel ons, en we zullen je laten zien waarom.
