Hello TV.
A tool for personal conversation

HelloTV is the only TV specialist in the Netherlands. The retailer is fully committed to personal contact and advice. HelloTV is an official dealer of the top brands. The products are offered both online and in the shops. HelloTV is always the first to have the latest innovations in TV and audio.

Client

Hello TV

Category

Retail

Scale

Various

Location

Almere, Tilburg & uitrol

Assignment

Our assignment was to develop a new store concept and design and to further shape HelloTV's powerful positioning. For their newest store in Tilburg, the focus was on blending online shopping with the in-store experience.

Optimizing the in-store journey, based on the belief that personal conversations help customers choose the perfect TV.

Result

A new shop layout that encourages interaction with new service areas
Vision and branding consistently implemented in detail
“Wow spots” demonstrating HelloTV's expertise in TV.
In-store communication redesigned.

The shop as a tool for personal conversation
At HelloTV, specialists live and breathe TVs. They understand the vast array of options better than anyone. The new shop concept stems from the belief that a personal conversation is essential for every customer to find the perfect TV. With this in mind, we’ve optimized the in-store journey to benefit both customers and advisors.

To further shape HelloTV's powerful positioning. With the largest range of well-known brands like Samsung, Sony, LG and Philips. In this new concept, we reinforced this powerful positioning by putting the customer journey at the centre, creating the right balance between the experience of these brands and the expertise of HelloTV.

Encourage interaction
This has led to a revitalized shop layout designed to encourage interaction, featuring various service areas and a prominent service counter. Positioned behind this counter is a dedicated workspace for employees assisting online customers, bridging the gap to HelloTV's online platform.

By focusing on the employee and making HelloTV's expertise visible through in-store elements, we reinforced HelloTV's authority. In the design, the distinction between the brands and the expertise of HelloTV was further extended. By creating clear spots in the shop for HelloTV, including the service desk and the central coffee point. With the addition of materials and colours, these spots have been given a recognisable HelloTV look and feel.

Other notable features of the new shop include eye-catching "wow spots" showcasing HelloTV's TV expertise and the latest innovations, along with an in-house sound studio where customers can experience superior sound and TV quality.

Spatial translation identity HelloTV
The materialisation and use of colour in the shop is a translation of HelloTV's brand identity in which openness, friendliness and accessibility are central. Natural materials have been added to the distinctive black and yellow to give the shop a personal yet powerful and convincing character.

Instore communication has also been revamped to inform, inspire and connect customers. Among other things, new instore elements were developed to take customers through some of the technical aspects surrounding the purchase of a new television.