A perfect host
We offered CHA to work on their visual identity and so we did. Last June 27th, the bi-annual award ceremony for upcoming creative talent was held in Amsterdam at Undercurrent, a very special venue. Our visual identity was released to the public at large.
Our approach was a very minimalistic one, the philosophy behind it was that the award should be a podium to the creatives and their work. Therefore, it should not be shouting or trying to be too much in itself. The perfect host.