work in progress

The Style Outlets close to sign the finishline

The new outlet center in Halfweg, halfway down the road from Amsterdam to Haarlem is built on the roof of a two-story car park. On the outside, the complex looks like an industrial city. The new city is built on piles, the outlet center virtually emerges from the water, a clear reference to traditional Amsterdam architecture.

The signing of the entire complex will be the icing on the cake.

In the interior world of the outlet center, the contemporary industrial concept is continued. The signing is also in line with the industrial character of the plan. We developed the visual identity and the translation into 3D elements in the markings. The signage at the level of navigating, directing, informing and inspiring (such as the façade signage and retail signage) was designed specifically for the Style Outlets Amsterdam.

The architects of Common Affairs were responsible for the design of the outlet center. Claessens Erdmann for the entire (2D) communication and the graphic language of the center.

The delivery of the Style Outlets is due to take place on November 26th, this year.

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