we create places
By combining a deep understanding of human behaviour with creative thinking, we create places that are distinctive, effective, intuitive and meaningful. Places that aim to change the way people shop, work, eat or relax for the better.
how we work
what we do
We control all stages of the spatial creative process. From vision and initial concept or commercial strategy to design and implementation. Our design-and-build projects are planned and completed working closely with our partners, from the first sketch to the last screw. We do not use predefined scripts or models. Each project is a new challenge, a new opportunity to create something unique according to the needs of each client. After all, what works for one client is not guaranteed to work for another.
branding and positioning
customer journey mapping
concept and format development
target group and user analysis
schedule of requirements
vision and scenario development
in-store communication design
signage and wayfinding
Our team consists of strategic consultants, interior architects, architects, graphic designers, product designers, stylists and project managers. We believe that close cooperation based on respect and trust leads to the best results. Our motto is: we don't work for you, we work with you.
with whom we work
Claessens Erdmann has over 30 years' experience in creating great places. In the past three decades of our existence, we have amassed an impressive number of projects and clients, from small businesses and solo professionals to large organisations and household names. Both in the Netherlands and abroad. This is something that we are very proud of. We have long-term relationships with many of our clients and ensure their brands and identities are translated throughout the organisation and across all communications. From the stores to the experience centre and the headquarters of Sligro Food Group and from the AFAS offices to the AFAS Live concert hall.
Stefan van der WeeleThe process is what makes our work exciting and interesting. Every project is a fresh canvas, a new challenge, an opportunity to invent a new concept from scratch. In fact, I believe you actually need to reinvent the wheel in order to come up with a great concept. For me, a successful project is one that is executed with eye for detail and high-quality materialisation. Design is in the details. Details make concepts tangible and help users visualise the benefits.
You can wake me up in the middle of the night for well thought out, intelligent, passionate, innovative, ridiculous, politically incorrect, colour-outside-the-lines ideas. I love products that are egoless and don't take themselves too seriously. From design to food and everything in between. I think my background as a Willem de Kooning Academy graduate in graphic design and interior architecture may have something to do with this.
Recently, I have worked on developing new store formulas for REWE, Kruidvat, Sligro, Action and Julia’s.
+31 6 29184174