we create places
By combining a deep understanding of human behaviour with creative thinking, we create places that are distinctive, effective, intuitive and meaningful. Places that aim to change the way people shop, work, eat or relax for the better.
how we work
what we do
We control all stages of the spatial creative process. From vision and initial concept or commercial strategy to design and implementation. Our design-and-build projects are planned and completed working closely with our partners, from the first sketch to the last screw. We do not use predefined scripts or models. Each project is a new challenge, a new opportunity to create something unique according to the needs of each client. After all, what works for one client is not guaranteed to work for another.
branding and positioning
customer journey mapping
concept and format development
target group and user analysis
schedule of requirements
vision and scenario development
in-store communication design
signage and wayfinding
Our team consists of strategic consultants, interior architects, architects, graphic designers, product designers, stylists and project managers. We believe that close cooperation based on respect and trust leads to the best results. Our motto is: we don't work for you, we work with you.
with whom we work
Claessens Erdmann has over 30 years' experience in creating spaces that are meaningful and enhance people’s lives. In the past three decades of our existence, we have amassed an impressive number of projects and clients, from small businesses and solo professionals to large organisations and household names. Both in the Netherlands and abroad. This is something that we are very proud of. We have long-term relationships with many of our clients and ensure their brands and identities are translated throughout the organisation and across all communications. From the stores to the experience centre and the headquarters of Sligro Food Group and from the AFAS offices to the AFAS Live concert hall.
Hans PreekerAfter having worked at Ahold for 17 years and developing store formulas for companies such as Etos and Albert Heijn, I made a career switch and joined Claessens Erdmann as partner.
I have the daily pleasure of working with a diverse client base. Their knowledge and enthusiasm is a source of inspiration for us all. At CE, we like to immerse ourselves in our clients' markets by reading, watching, listening and feeling what direction we need to go in. Together with our creative team, we develop a vision based on our insights to ensure our clients remain relevant in today's ever changing business culture. This is what makes my work so rewarding.
The best part of my job is when we visit a completed project, whether it's a store, office or casino, and experience that everything we worked so hard to achieve actually works. Satisfied clients, proud staff and accomplished goals. That is what it's all about for me.
+31 6 53199433