Customer journey mapping
Customer journey mapping is a great way for companies to get more insight in their customers and potential customers. It shows all the steps a customer takes to purchasing a product and gives you more information about your target group. With over thirty years of experience in creating meaningful spaces, Claessens Erdmann would be honoured to help you get insight in your specific customer journey.
Customer journey mapping gives insight in your potential and current customers
With customer journey mapping we create a visual of every interaction a customer has during the customer journey. It shows interactions from the first point of contact and the initial purchase until long-term brand loyalty. A few of the advantages of customer journey mapping are:
- You are able to distinguish your customers wishes and expectations versus the experience they had.
- You will get an objective picture of your sales process.
- You will discover if your customer journey has a logical order.
A solid, objective and extensive customer journey map leads to a solid base and helps you with successful client service. Customer journey mapping uses the power of storytelling to draw the attention of potential clients, for example with instore communication. Furthermore, it shows companies how they can serve their clients in the best way.